Marketing and Social Media Workshops
Many thanks to Cornwall 365 and Cultivator Cornwall for inviting me to run several social media and marketing workshops, for creatives and tourism businesses based across Cornwall. Throughout the course of the sessions, we looked at the following:
What is the the problem your product or service is solving?
What are the features, benefits and values?
Marketing mix: the 7 Ps of marketing
Who is your key target market?
Tone of voice
What is your unique selling point (USP)?
Small business marketing
Here is some feedback from the sessions:
“Bethia ran a whole day workshop for us at Cultivator. The workshop covered a good grounding in marketing for those who are fairly new to what marketing their small business entails. She was extremely knowledgeable, professional and easy to relate to for the participants. The session was really well structured and really helped the businesses in the room with identifying their key next steps in terms of marketing. She gave excellent insight and also shared her knowledge of some key elements of social media marketing and Instagram in particular. We would love to work with her again and regularly recommend her” — Olivia Khadka, Cultivator Cornwall
“We invited Bethia to create and deliver a skills session on the fundamentals of social media, aimed at businesses who know they should be on social media, but don’t ‘get it’. The first one proved so successful we invited her to deliver a second session which had really good impact on the businesses we invited to take part. ” — Charlie Gray, Cornwall 365
“Many thanks to Bethia for putting on such a wonderfully informative social media workshop. Loved your whole style and clear approach which helped us newbies enter much more confidently into the super daunting world of platforms, grids, likes and hashtags! Having previously shied away from all forms of social media, I am now finding myself proud of the majority of my Instagram posts, have built up a profile on Pinterest and created a business Facebook account.” — Coreena Brooks, Coast & Green