Cultivator Cornwall: Marketing Workshop
Back to Basics: Marketing Workshop
If you are busy running a creative business, the concept of ‘marketing’ can often seem a daunting task that gets pushed to the bottom of the to-do list. On Wednesday 13th March 2019, I will be running a 'Back to Basics: Marketing' workshop for Cultivator Cornwall, which will help creatives and small businesses think about the best ways to reach their intended audience. It will break marketing down into manageable and fun activities that can sit alongside your day-to-day work.
The workshop will cover the following areas and questions:
What is marketing and how does it benefit business? An introduction to the 7P’s
Case studies of how other businesses in Cornwall are marketing themselves
User profiling - understanding your target audience and business goals
Brand values – what does your business stand for?
Why should your product/service be bought over someone else’s?
What is your overall strength?
Who is most likely to buy your product/service?
Where are these people most likely to be?
What are the best marketing channels to achieve your business goals?
How do you put together a marketing plan and track results?
Date : March 13, 2019
Time : 11:00 am – 4:00 pm
Venue : Hawksfield, A39, Wadebridge, PL27 7LR
Link : Book Here