Key Messaging Workshop for Cornwall Council
Last month, Cornwall Council invited me to Kresen Kernow in Redruth to run a workshop with their Culture and Creative Industries team.
The aim of the session was to get to the heart of why Cornish culture and creative industries matter, and determine what the department’s core values are. We started by dividing the team into smaller groups, asking them to think through what they do, why they do it, who it impacts and how they currently reach their audiences. The team then carried out a series of creative workshops to determine what’s special and distinctive about Cornish culture.
Following the workshop, I wrote up a strategy document with key messages and creative campaign ideas for the team to implement going forward.