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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Photo by Gemma Wearing</image:caption>
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  <url>
    <loc>https://www.bethianaughton.co.uk/journal-posts/cornwalls-creative-manifesto</loc>
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    <lastmod>2021-01-05</lastmod>
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      <image:title>Journal - Cornwall's Creative Manifesto 2021-2025</image:title>
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      <image:title>Journal - Cornwall's Creative Manifesto 2021-2025</image:title>
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      <image:title>Journal - Cornwall's Creative Manifesto 2021-2025</image:title>
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    <loc>https://www.bethianaughton.co.uk/journal-posts/cornish-christmas-gifts-that-make-a-difference</loc>
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    <lastmod>2024-08-27</lastmod>
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      <image:title>Journal - Cornish Christmas gifts that will make a difference</image:title>
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  <url>
    <loc>https://www.bethianaughton.co.uk/journal-posts/extraordinary-postcards-for-extraordinary-times</loc>
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    <lastmod>2020-10-31</lastmod>
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    <loc>https://www.bethianaughton.co.uk/journal-posts/magazine-and-brand-identity-for-harbour-church-falmouth</loc>
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    <lastmod>2024-08-27</lastmod>
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      <image:caption>Photos by Teegan Egerton</image:caption>
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  <url>
    <loc>https://www.bethianaughton.co.uk/journal-posts/new-golden-tree-website-goes-live</loc>
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    <lastmod>2024-08-27</lastmod>
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    <loc>https://www.bethianaughton.co.uk/journal-posts/lecturing-on-creative-campaigning-at-falmouth-university</loc>
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    <lastmod>2020-03-06</lastmod>
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    <loc>https://www.bethianaughton.co.uk/journal-posts/key-messaging-workshop-for-cornwall-council</loc>
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    <lastmod>2024-08-27</lastmod>
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      <image:title>Journal - Key messaging workshop for Cornwall Council</image:title>
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  <url>
    <loc>https://www.bethianaughton.co.uk/journal-posts/marketing-and-pr-for-the-minack-theatre</loc>
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    <lastmod>2019-10-17</lastmod>
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      <image:title>Journal - Marketing and PR for the Minack Theatre</image:title>
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      <image:title>Journal - Marketing and PR for the Minack Theatre</image:title>
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      <image:title>Journal - Marketing and PR for the Minack Theatre</image:title>
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  <url>
    <loc>https://www.bethianaughton.co.uk/journal-posts/rnli-trials-sand-art-safety-messages</loc>
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    <priority>0.5</priority>
    <lastmod>2019-08-15</lastmod>
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      <image:title>Journal - RNLI's Sand Art Safety Messages</image:title>
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      <image:title>Journal - RNLI's Sand Art Safety Messages</image:title>
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      <image:title>Journal - RNLI's Sand Art Safety Messages</image:title>
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      <image:title>Journal - RNLI's Sand Art Safety Messages</image:title>
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  <url>
    <loc>https://www.bethianaughton.co.uk/journal-posts/art-that-inspires-and-drives-change-newlyn-art-gallery-amp-the-exchange</loc>
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    <lastmod>2019-08-02</lastmod>
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  <url>
    <loc>https://www.bethianaughton.co.uk/journal-posts/creative-marketing-for-business-workshop-at-workbox-truro</loc>
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    <priority>0.5</priority>
    <lastmod>2019-04-04</lastmod>
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      <image:title>Journal - 'Creative Marketing for Business' Workshop at Workbox Truro</image:title>
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  <url>
    <loc>https://www.bethianaughton.co.uk/journal-posts/communications-strategy-for-kerdroya-cornish-hedge-community-heritage-project</loc>
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    <priority>0.5</priority>
    <lastmod>2019-04-04</lastmod>
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      <image:title>Journal - Communications Strategy for 'Kerdroya: Cornish Hedge Community Heritage Project'</image:title>
      <image:caption>Copyright: Cornwall Council Historic Environment</image:caption>
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  <url>
    <loc>https://www.bethianaughton.co.uk/journal-posts/marketing-for-the-secret-garden-at-the-minack-theatre</loc>
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    <priority>0.5</priority>
    <lastmod>2019-10-17</lastmod>
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      <image:title>Journal - Marketing for 'The Secret Garden' at The Minack Theatre</image:title>
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      <image:title>Journal - Marketing for 'The Secret Garden' at The Minack Theatre</image:title>
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      <image:title>Journal - Marketing for 'The Secret Garden' at The Minack Theatre</image:title>
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      <image:title>Journal - Marketing for 'The Secret Garden' at The Minack Theatre</image:title>
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      <image:title>Journal - Marketing for 'The Secret Garden' at The Minack Theatre</image:title>
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      <image:title>Journal - Marketing for 'The Secret Garden' at The Minack Theatre - Photos: Mike Newman</image:title>
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      <image:title>Journal - Marketing for 'The Secret Garden' at The Minack Theatre</image:title>
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  </url>
  <url>
    <loc>https://www.bethianaughton.co.uk/journal-posts/featured-in-the-falmouth-stories-series-at-falmouth-university</loc>
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    <priority>0.5</priority>
    <lastmod>2019-02-22</lastmod>
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      <image:title>Journal - Featured in the 'Falmouth Stories' Series at Falmouth University</image:title>
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  </url>
  <url>
    <loc>https://www.bethianaughton.co.uk/journal-posts/marketing-workshop-cornwall</loc>
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    <priority>0.5</priority>
    <lastmod>2019-03-06</lastmod>
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      <image:title>Journal - Cultivator Cornwall: Marketing Workshop</image:title>
      <image:caption>Marketing workshop in Cornwall, helping businesses with creative marketing and communications strategy</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bethianaughton.co.uk/journal-posts/cornwalls-meaningful-campaigns-of-2018</loc>
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    <priority>0.5</priority>
    <lastmod>2019-01-29</lastmod>
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      <image:title>Journal - Cornwall's Meaningful Campaigns of 2018 - Solitary Bee Week - Creative Campaign</image:title>
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      <image:title>Journal - Cornwall's Meaningful Campaigns of 2018 - Solitary Bee Week - Creative Campaign</image:title>
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      <image:title>Journal - Cornwall's Meaningful Campaigns of 2018 - Solitary Bee Week - Creative Campaign</image:title>
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      <image:title>LeftBrain Brand Guidelines - LeftBrain Brand Manual - Contents</image:title>
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      <image:title>LeftBrain Brand Guidelines</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b82d138266c073c728fc542/1692216962134-MR9AH051850N8HI8NT30/LeftBrain+-+Brand+application.png</image:loc>
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      <image:title>LeftBrain Brand Guidelines</image:title>
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    <lastmod>2023-08-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b82d138266c073c728fc542/1692217905637-1QCJCC6I2LEJMYD2058G/image.jpg</image:loc>
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      <image:title>LeftBrain Photos</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b82d138266c073c728fc542/1692218019124-5J7W08874XX835IUXXUK/219A5396+copy+%281%29.jpg</image:loc>
      <image:title>LeftBrain Photos</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b82d138266c073c728fc542/1692217874809-7Z0XVWY6TQ0QR8P02XYR/219A5779+copy+%284%29.jpg</image:loc>
      <image:title>LeftBrain Photos</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b82d138266c073c728fc542/1692217880818-E5LCJLTSA8XQ2DNO4WHT/219A5473+copy+%283%29.jpg</image:loc>
      <image:title>LeftBrain Photos</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b82d138266c073c728fc542/1692217965179-1050CUIZYIDGDY86JTAB/219A4676+copy+%282%29.jpg</image:loc>
      <image:title>LeftBrain Photos</image:title>
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  <url>
    <loc>https://www.bethianaughton.co.uk/new-gallery</loc>
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    <lastmod>2024-02-02</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b82d138266c073c728fc542/1694608921616-JJBRLK296552QURISRN4/52498847486_06585ab427_c.jpg</image:loc>
      <image:title>Leading Design</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b82d138266c073c728fc542/1694608921616-JJBRLK296552QURISRN4/52498847486_06585ab427_c.jpg</image:loc>
      <image:title>Leading Design</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b82d138266c073c728fc542/1663927882547-BDUCGYEMZDSZKLIVR8FF/LeadingDesign2019_Clearleft_01382.jpg</image:loc>
      <image:title>Leading Design</image:title>
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      <image:title>Leading Design</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b82d138266c073c728fc542/1663927817233-7Q3957MHBGMD80E9BOOV/LeadingDesign2019_Clearleft_04183+%281%29.jpg</image:loc>
      <image:title>Leading Design</image:title>
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  <url>
    <loc>https://www.bethianaughton.co.uk/about</loc>
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    <priority>0.75</priority>
    <lastmod>2026-01-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b82d138266c073c728fc542/98e9d7aa-9f3c-4d91-9856-d319594211df/DSC_7539copy.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Bethia Naughton-Rumbo, marketing and communications consultant based in Cornwall.</image:caption>
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  </url>
  <url>
    <loc>https://www.bethianaughton.co.uk/contact</loc>
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    <lastmod>2024-10-11</lastmod>
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  <url>
    <loc>https://www.bethianaughton.co.uk/journal</loc>
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    <priority>0.75</priority>
    <lastmod>2020-10-31</lastmod>
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  <url>
    <loc>https://www.bethianaughton.co.uk/projects</loc>
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    <priority>0.75</priority>
    <lastmod>2019-05-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b82d138266c073c728fc542/1544366494015-L5MRHR0SW52RWNEUC9VB/communication+design+cornwall</image:loc>
      <image:title>Projects</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b82d138266c073c728fc542/1544366227935-1C3D2N7B1II49MOU9WGE/creative+installation+cornwall</image:loc>
      <image:title>Projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b82d138266c073c728fc542/1544366702150-9PTKW30ZBEVP2KKOMFSJ/film+spoken+word+cornwall</image:loc>
      <image:title>Projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b82d138266c073c728fc542/1544366149414-OVLIPSFONG7GRU6VK0PG/communication+design</image:loc>
      <image:title>Projects</image:title>
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  <url>
    <loc>https://www.bethianaughton.co.uk/testimonials</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-02-02</lastmod>
  </url>
  <url>
    <loc>https://www.bethianaughton.co.uk/case-studies/pollination</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-03-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b82d138266c073c728fc542/1535907884711-QEGLPDOGT6XHNOAF1WK7/solitary-bee-assembly-pack-2.jpg</image:loc>
      <image:title>Pollination - environment-campaign</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b82d138266c073c728fc542/1535907905937-4HK3X704ZVXBRMSHMB7V/wear-your-stripes-to-work-day+%281%29.jpg</image:loc>
      <image:title>Pollination - environment-campaign</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b82d138266c073c728fc542/1535907766129-K3U08HOHY14JR835JAHA/Solitary+Bee+Week.jpg</image:loc>
      <image:title>Pollination - communication-campaign-cornwall</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b82d138266c073c728fc542/1535907782596-JESIS4OVMXLCWYI5EQ7G/Solitary+Bee+Week+%281%29.png</image:loc>
      <image:title>Pollination - creative-campaign-cornwall</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b82d138266c073c728fc542/1535898004346-FHWJA4AAPWJG7PYRP4XF/solitary-bee-week-creative-campaign</image:loc>
      <image:title>Pollination</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b82d138266c073c728fc542/1535899159630-ENVFCJVQ6PHU9V84PGYI/solitary-bee-assembly-pack-1.jpg</image:loc>
      <image:title>Pollination - graphic-design-cornwall</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b82d138266c073c728fc542/1535899167182-7WRLJC4C0PZTRNZ8HO3A/solitary-bee-assembly-pack-3.jpg</image:loc>
      <image:title>Pollination - graphic-design-cornwall</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.bethianaughton.co.uk/case-studies/colour</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b82d138266c073c728fc542/1535906377099-I0O5S2L10L38N7NPWI3M/Martin+Miller%27s+Gin+2.jpg</image:loc>
      <image:title>Colour - corporate sponsorship charity</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b82d138266c073c728fc542/1536573893851-3YT3PES72C64GGPUKPD3/The+Guests+2.jpg</image:loc>
      <image:title>Colour - charity communications event</image:title>
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    <image:image>
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      <image:title>Colour</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b82d138266c073c728fc542/1535905530745-X98W6UECJZKVPLV530VR/Rhubarb+3+Food.jpg</image:loc>
      <image:title>Colour - charity-communication-event</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b82d138266c073c728fc542/1536573830821-VEYV92QTZC5XEI8HGR8M/The+Guests.jpg</image:loc>
      <image:title>Colour - charity-communication-event</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b82d138266c073c728fc542/1535905651957-AJ0ROMVFDW7NWQRY5XO6/Rosie+Dexter+Illustration+1.jpg</image:loc>
      <image:title>Colour - illustration-communication-design</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b82d138266c073c728fc542/1536573915487-95OMONZDSADDDIK3W9SD/Rosie+Dexter+Illustration.jpg</image:loc>
      <image:title>Colour - illustration-communication-design</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.bethianaughton.co.uk/case-studies/heritage</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b82d138266c073c728fc542/1535904965697-WBE7AIZ9D5IKPNB2N8KU/the-man-engine-marketing-3.JPG</image:loc>
      <image:title>Heritage - book-marketing</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b82d138266c073c728fc542/1535904967435-963G7MGYDI3HZH1P1D8C/the-man-engine-marketing-4.JPG</image:loc>
      <image:title>Heritage - book-marketing-campaign</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b82d138266c073c728fc542/1535903942155-9YLVUQO95XPE66EYXQTF/the-man-engine-marketing</image:loc>
      <image:title>Heritage</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b82d138266c073c728fc542/1535904305380-ZT3PZP30NTPGHFZ1QXML/the-man-engine-marketing-2.jpg</image:loc>
      <image:title>Heritage - heritage-marketing-the-man-engine</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b82d138266c073c728fc542/1535904298606-3GLIE5HEXIDN9WA1VV6C/the-man-engine-marketing-5.jpg</image:loc>
      <image:title>Heritage - heritage-marketing-the-man-engine</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.bethianaughton.co.uk/case-studies/codesign-design-out-drowning</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-02-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b82d138266c073c728fc542/1536522715054-RVUBSEZ85SH7ZOAJOITK/DoD_Stories_Sketches+%281%29_Page_01.jpg</image:loc>
      <image:title>Co-design - service design cornwall</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b82d138266c073c728fc542/1536522718193-T6ZK06QTH28XNS4XLBIC/DoD_Stories_Sketches+%281%29_Page_19.jpg</image:loc>
      <image:title>Co-design - service design cornwall</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b82d138266c073c728fc542/1535908723721-E3E9BGXVYDYAH21XM5KU/design-out-drowning-case-study</image:loc>
      <image:title>Co-design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b82d138266c073c728fc542/1536522886936-XJHA7WQKEJY5BSGI4KUT/DoD_Stories_Sketches+%281%29_Page_12.jpg</image:loc>
      <image:title>Co-design - storytelling cornwall</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b82d138266c073c728fc542/1536522887185-Z8IXWGHDAPBWCIPFUK33/DoD_Stories_Sketches+%281%29_Page_13.jpg</image:loc>
      <image:title>Co-design - storytelling cornwall</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b82d138266c073c728fc542/1549558923250-06YJVL1EW71CAPF00O4V/service-design-team</image:loc>
      <image:title>Co-design</image:title>
      <image:caption>Team members from top left to bottom right: Matthew Stone, Adam Harris (RNLI Lifeguard Supervisor), Amy Sergison, Bethia Naughton-Rumbo and Kathryn Woolf.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bethianaughton.co.uk/client-work</loc>
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    <priority>0.75</priority>
    <lastmod>2024-02-02</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b82d138266c073c728fc542/1565881163653-O2YRIS9JBO3VX41EC3II/cornish-marketing-strategy.jpeg</image:loc>
      <image:title>Case Studies</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b82d138266c073c728fc542/1565881963459-F59MFYFTF8X405LMM5W8/design-out-drowning-case-study</image:loc>
      <image:title>Case Studies</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b82d138266c073c728fc542/1565890681303-TZQVABSTAQCGZ4N3UI4F/creating-campaigning-cornwall.JPG</image:loc>
      <image:title>Case Studies</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b82d138266c073c728fc542/1565881425357-2I24HM83YTFLED6V90VK/marketing-strategy-cornwall.png</image:loc>
      <image:title>Case Studies</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b82d138266c073c728fc542/1692218395826-YZBOAQR67W2YBJHYSM3T/technology-marketing.jpg</image:loc>
      <image:title>Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b82d138266c073c728fc542/1549642190056-6IK6FHS4Y3BWGD0R10WE/solitary-bee-week-creative-campaign.jpeg</image:loc>
      <image:title>Case Studies</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b82d138266c073c728fc542/1558560773912-3D6VGMLCXJVUTL8GIL5A/bethia-naughton-event-planning-marketing</image:loc>
      <image:title>Case Studies</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b82d138266c073c728fc542/1565881861541-AETKBJZY2TZ5QLFIDTOD/the-man-engine-marketing.jpg</image:loc>
      <image:title>Case Studies</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b82d138266c073c728fc542/1565884388025-QZCFVEUYS6XYRCOW745T/cornish-hedging-communications.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b82d138266c073c728fc542/018589a1-ace2-432f-9953-bd39809b35b4/the-barbican-leading-design.jpg</image:loc>
      <image:title>Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.bethianaughton.co.uk/projects/unsolicited-compassion</loc>
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      <image:title>Compassion</image:title>
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    <lastmod>2018-09-11</lastmod>
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    <lastmod>2018-09-11</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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